Chicago, IL (December 10, 2008) – Armour-Eckrich Meats LLC has selected Schafer Condon Carter (SCC) to develop integrated marketing campaigns for its Healthy Ones, Armour, Eckrich and Margherita brands. Efforts will include advertising, public relations, promotions and online marketing.
“SCC’s integrated business model, strong CPG background and entrepreneurial culture fit well with the marketing opportunities we see for our brands, which go beyond advertising,” says Chuck Gitkin, Vice President, Marketing and Research and Development of Armour-Eckrich Meats. “SCC demonstrated their unique ability to develop compelling brand messages and execute them across a broad spectrum of consumer touch points.”
“We’re excited to be working with everyone on the Armour-Eckrich team to help take their family of brands to the next level,” says Tim Condon, managing partner of SCC. “These are great American brands that have a lot of equity and power. We look forward to leveraging that power in the marketplace.”
The agency’s first efforts will be in-market in January of 2009.
The Armour-Eckrich assignment follows closely on the heals of SCC being named agency of record for Garvey’s Office Products, GoodFoods Group and Land O’Lakes Foodservice. The agency also expanded its creative capabilities following its acquisition and integration of Romani Bros. into its network of business units.
About Armour-Eckrich
With over a century of experience, the Armour and Eckrich brands have become respected and well known for providing premium-quality meat products to families across the United States. With products ranging from lunchmeat and franks to smoked sausages, bacon and pepperoni, Armour-Eckrich is an important part of mealtime for consumers nationally. In addition to the Armour and Eckrich brands, Armour-Eckrich offers consumers several national and regional brands such as Healthy Ones, Margherita, LunchMakers, Mayrose and Schickhaus.
For more information visit http://www.armour-eckrich.com
About Schafer|Condon|Carter
SCC is a leading privately held, integrated services marketing agency with a proven history of producing results-focused programs. SCC has experienced nineteen consecutive years of steady growth of agency billings and revenue and an expanding client roster including: Brunswick Corp., General Mills, McCain Foods, ConAgra, Solo Cup and National Cattlemen’s Beef Association. SCC, established in 1989, is based in Chicago and its wholly owned network includes SCC|Grossman Public Relations, SCC|New Media and Gravitas Sponsorships & Event Marketing. The agency employs more than 70 people.
For additional information go to http://www.sccadv.com
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Contacts:
Chuck Gitkin, Vice President, Marketing and Research & Development
Armour-Eckrich
630.281.5037, Charles.Gitkin@Armour-Eckrich.com
or
Liane Adduci (for Schafer|Condon|Carter)
312.994.2451, liane@ad-publicrelations.com