Both support the the new, integrated “We Are the Fire“ campaign, a marketing and branding initiative centered on the passionate, proud and unapologetic fans that make soccer the special sport that it is.  The first spot, “90 All-In” captures the non-stop action that takes place on the field and in the stands during a 90-minute soccer match.  The second spot, “The Scarf” explores the unique tradition of the “Soccer Scarf” that fans wear to show their support for their team.  Take a look at the new spots here.

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