Bare™ by Solo® offers Consumers Single-Use Products made with Renewable, Recycled or Compostable Materials
CHICAGO, Il., May 20, 2009 – Solo Cup Company has launched an integrated marketing effort to introduce Bare™ by Solo® plates and cups made with renewable materials like sugarcane, bamboo or corn. Bare by Solo is designed for consumers seeking an eco-forward™ option when purchasing single-use products – and who also want to bring style and durability to the table. Bare by Solo is the industry’s first full line of single-use products for restaurants and consumers made with renewable, recycled or compostable materials.
The campaign developed by Schafer|Condon|Carter, a leading privately held integrated marketing agency, will include television, print and online communications. The launch kicks off in a big way with Bare by Solo products featured in a segment of The Martha Stewart Show airing Wednesday, May 20.
To make a bigger impact, and to demonstrate its commitment to supporting consumer education about litter prevention, waste reduction, recycling and community beautification, Bare by Solo is the category-exclusive national sponsor of Keep America Beautiful® and its Great American Cleanup™.
Eco-forward™ is a term unique to Solo Cup Company and was created to express the Company’s ongoing commitment to developing greener alternatives that contribute to a more environmentally sustainable future.
About Solo Cup Company
Solo Cup Company is a $1.8 billion company exclusively focused on the manufacture of single-use products used to serve food and beverages for the consumer/retail, foodservice and international markets. Solo has broad product offerings available in paper, plastic, foam, post-consumer recycled content and renewable materials, and creates brand name products under the Solo®, Sweetheart® and Bare™ by Solo® names. The Company was established in 1936 and has a global presence with facilities in Canada, Europe, Mexico, Panama and the United States.
To learn more about the Company, visit www.solocup.com.
About Schafer|Condon|Carter
SCC is a leading privately held, integrated marketing agency with a proven history of producing results-focused programs. SCC has experienced nineteen consecutive years of steady growth of agency billings and revenue and an expanding client roster including: Armour-Eckrich, Buffets, Inc., Garvey’s Office Products, GoodFoods Group, Land O’Lakes Foodservice, Brunswick Corp., General Mills, McCain Foods, ConAgra Foods, Solo Cup and National Cattlemen’s Beef Association. SCC, established in 1989, is based in Chicago and its wholly owned network includes SCC|Grossman Public Relations, SCC|Digital and Gravitas Sponsorships & Event Marketing. The agency employs more than 60 people. To learn more about SCC, visit www.sccadv.com.
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Contacts:
Liane Adduci for Schafer|Condon|Carter
312.994.2451
liane@ad-publicrelations.com
Brad Drew for Schafer|Condon|Carter
312.994.2452
brad@ad-publicrelations.com
Creative Credits
Client/Brand: Solo Cup Company
Client Brand Manager: Kim Healy/VP Marketing
Agency: Schafer|Condon|Carter
Chief Creative Officer: Suzanne Martineau
Copywriter: Suzanne Martineau
Art Director: Colin Smith and Leroy Koetz
Agency Producer: Leroy Koetz
Director: Leroy Koetz
Graphics House: Sol Design