SCC Grossman and SCC just completed an intensive three-month start-up phase for Rise Group, a fast-growth management consulting company that helps leaders of dynamic organizations conceive, build and operate transformational buildings, infrastructure and operations across the world.  Rise recently delivered the now world-renowned Modern Wing of the Art Institute of Chicago and the design phase for the Shard London Bridge project, soon to be the tallest building in Europe.  During this initial phase of our work, SCC Grossman and SCC developed a new strategic market position, brand architecture and big brand idea “Defining Moments.” The first creative work to come out of this initial phase is  a stunning new corporate capabilities brochure, which will be adapted for the iPad. Rise has also tapped SCC Grossman and SCC to help establish a significant digital presence, beginning in late 2010.  Click here to view the capabilities brochure.

Last week, in a wonderful ceremony at Northwestern University, SCC’s Julie Merkin and her team “Pulse” not only graduated from the Institute of Advanced Advertising Studies, but they won a very cool competition. Their team, made up of young executives from across the Chicago agency scene, beat out four other similar teams, with a spectacular marketing presentation, given last week, for the very cool brand and business Threadless.com.

Both support the the new, integrated “We Are the Fire“ campaign, a marketing and branding initiative centered on the passionate, proud and unapologetic fans that make soccer the special sport that it is.  The first spot, “90 All-In” captures the non-stop action that takes place on the field and in the stands during a 90-minute soccer match.  The second spot, “The Scarf” explores the unique tradition of the “Soccer Scarf” that fans wear to show their support for their team.  Take a look at the new spots here.